Our Products & Services

The Problem:


The acquisition of new customers for dating sites is becoming ever more expensive. Growth in customer numbers is slowing as the online dating industry matures.

To be successful dating sites will require a more sophisticated treatment of both prospective customers and new customers to ensure that revenues are maximised and costs reduced.
The Solution:


There have been a number of recent radical breakthroughs combining psychology and computer science that enable people’s preferences for individuals to be predicted extremely accurately.

IntroAnalytics has taken these breakthroughs and combined them into a number of products that enable dating sites to increase new customer acquisition and to minimise customer churn.

These products all exploit our ability to accurately predict attraction (including physical attraction) before the customer or prospective customer has seen the details of a prospective date.

By providing the customer with accurate recommendations, the overall customer experience is enhanced and revenues are increased. These products are provided as web service APIs enabling easy integration into your online dating site.

Support is available to assist in the integration of these services into your site.

 

 

Our products and services are all based on an advanced mathematical techniques that enable us to identify which people a person will like before they have been presented.

This enables, for example:

  • New customers to be presented with a set of potential dates that they will find attractive – thereby increasing the likelihood that they will register for the service.
  • The provision of email alerts of relevant new registrations thereby increasing the number of times that they use the service and the length of time that they remain with the service thereby increasing the revenues that can be obtained.
  • The provision of new sets of services that can be offered such as the ability to identify whether a person will be likely to respond if they are approached. (i.e. a “will they like me” indicator)
  • The provision of new tools that can be used by the consumer to explore the different potential dates available such as a “similar to” button and a highly accurate “recommendations for you” button increasing the amount of time that individuals remain on the site and increasing satisfaction with the service provided.
  • These tools also provide the ability to identify inappropriate behaviour and to identify “scammers” who maybe using the site. Identifying and barring such individuals enhances overall customer satisfaction and safety.
  • Finally the use of the tools enable us to provide comprehensive analysis of trends on your site to assist in the management of your site.