About Us
IntroAnalytics was founded by Nick Tsinonis – the founder of the popular dating site yesnomayB.com, and Gavin Potter a mathematical psychologist
creating significant breakthroughs on identifying people’s preferences.
Gavin Potter
Gavin is a mathematical psychologist who specialises in combining psychological theories together with the analysis of large datasets in order to extract new insights into people's preferences and desires. He graduated from Oxford with an Experimental Psychology degree and has spent over 20 years developing models to better understand human behaviour. He is currently a director in IntroAnalytics where he is responsible for the development of the new models that best predict individual's potential attraction to each other. He lectures widely on the subject and is a pioneer in the field of behavioural economics.
Prior to joining IntroAnalytics Gavin was an Executive within IBM where he was responsible for the Centre for Business Analytics, a group charged with taking new mathematical ideas from the research labs and implementing them within IBM's clients. Ideas that were introduced included a novel method of fraud detection with particular relevance to medical insurance fraud both in the USA and within Europe and new methods of predicting customer's preferences for different products.
In addition to his work at IntroAnalytics, Gavin is an active participant in the $1m Netflix datamining competition where he is taking a unique approach to predicting movie preferences based on behavioural analysis. He has been consistently the top 10 for the last year and a number of leading edge developments from the competition have been incorporated within IntroAnalytics's methodology.
Nick Tsinonis
Nick is an IT innovator and entrepreneur who is passionate about the online business world. He holds a postgraduate degree in Computing and Commerce from University of the Witwatersrand (South Africa).
His IT professional career has spanned 20 years in various roles as programmer, product manager and CTO of on-line gaming sites and internet businesses.
He co-founded IntroAnalytics together with Gavin Potter after looking for a better way to improve the algorithm on yesnomayB.com - the popular online dating site launched in 2006.